In the same place you will find the best bits of quite extraordinary radio output across the UK. The Future of TV Advertising Global brought to you by Thank you for joining us. Look at the data. Similarly, the podcast market is dominated by Apple, which shares no data with third parties. Mediatel Conversations. Please note that the editor may Howard Bareham: Undoubtedly this crisis has been a challenge for the whole audio industry. See Solutions Mediatel has always been my go to source for the best media information and news, and now it … Reset your password Don’t forget: Mediatel's Future of Media Trading (previously the Automated Trading Debate) was the event that first exposed how much adtech middlemen took from the programmatic supply chain, while being ahead of the curve in delivering insights on block chain, in … Although from the output you wouldn’t know it, stations moved fast to protect their talent with some presenters broadcasting live from their homes, displaying the usual versatility of the medium. Radio and the audio revolution; The future of radio; Ad Revenues and Forecasts; Top Radio Spenders; Why use radio? May 22, 2020. The Future of Audio conference will address a number of key themes, including podcast advertising, the impact of smart devices, audio … Helping publishers increase engagement, improve monetisation and drive new audiences. The ad was created by McCann Birmingham and produced by Rorschach. Dexcom manufacture glucose monitoring systems for diabetics. ... a copy has now been sent to the Mediatel Newsline team who will review it shortly. Find Raymond Snoddy's email address, contact information, LinkedIn, Twitter, other social media and more. “Every two weeks, our ‘Future of’ series will deliver a non-stop 14-day digital experience focusing on all the key subjects in media and advertising,” declares Steve Scaffardi, Head of Mediatel Events. Reset your password Rak Patel: We're resilient and when it comes to audio, now more than ever brands are starting to think about how audio, combined with changes in people's behaviours and patterns as they stay at home, can be tailored to their specific needs. Find out more about the UK's most comprehensive aggregator of media data. Home, Work, Play – it’s there with you – and the mass adoption of voice assistants, music streaming, podcasts and other forms of audio entertainment provides massive opportunities for content teams like ours to develop sonic branding or immersive experience unlike anything ever experienced before. We run large global events along with domestic conferences, private briefings and bespoke breakfast seminars around the world attracting over 5,000 attendees from 60 countries. Taking content from the Future of TV Advertising Global, The Future of Audio, The Future of Media Trading and The Future of TV Advertising UK, this unique collaboration of content brings together an agenda of seven brilliant sessions that we have called The Future of Media: The Best of the Best. Nonetheless, as leaders from tech, digital, TV, audio and publishing in the audience shared their opinions from the show floor, the mood remained positive and bullish about media’s prospects – if we share a collaborative ethic and show a healthy appetite for fun. The industry has adapted to enable buyers to purchase from a single point, with DSPs offering digital/audio and out of home inventory. MediaTel is bringing together experts in this space to explore developments across audio. With radio in rude health and evolving tech transforming the nature of voice, Mediatel Events has launched its first conference exploring the opportunities and challenges audio presents advertisers, agencies, and those in the radio business. The Future of Audio Manchester; Mediatel Events; Jimmy Buckland. Mediatel OOH Logo. Complete the form below to download the post event report. Given the packed auditorium stairways, the evident appetite for the event suggests that this may not be the last. The talk concludes looking at the future for Disney+, Netflix and other providers ahead of discussing predictions from industry analysts. edit your comment before publication. "Unlike a lot of other event launches I have personally been involved with, this doesn’t feel like we’re jumping on the bandwagon of the latest buzzword in media and advertising, nor does it feel like it is a subject that has been overexposed in the events world. Ollie Deane: This unprecedented situation has reinforced the value and role of audio. In our third episode, Mediatel News’ Editor, David Pidgeon, interviews VP of European sales - Spotify, Marco Bertozzi to discuss the power of streaming in the marketing and advertising industry and the new Covid-19 era; how lockdown is changing listener behaviour and the impact of podcasts on the audio landscape. Sam Crowther: Moving forward the briefs we are working on now have a focus on flexibility and being adaptive to reflect the correct tone whenever, wherever, however situations develop. The ad, which reminds advertisers how easy and safe it is to make radio commercials during this period of social isolation, will be coming out across the airwaves in the next few days. Our spread starts on page 30. Mediatel Solutions Logo LinkedIn logo icon. It was the first automated industry trading system, long before programmatic entered everyone’s vocabulary. This article was originally written for ‘The Future of Audio Report 2020’ by Mediatel. During the last recession radio went a bit earlier than some other media but came back faster. Mediatel Events Ltd. Based in London (by Waterloo Bridge), Mediatel Events is a global leader in delivering world-class leadership forums, networking opportunities and information sharing to the television, media, adtech, telecoms and advertising industry. Media consumption. The audio boom “Podcasts and audio streaming have grown exponentially. In a period of social isolation, mediums like TV and film face a harsh possibility of not being able to produce content, which means that a large amount of writers, producers and talent will creatively explore what they can do in the audio space. “Every two weeks, our ‘Future of’ series will deliver a non-stop 14-day digital experience focusing on all the key subjects in media and advertising,” declares Steve Scaffardi, Head of Mediatel Events. Future-facing, we can expect digital listening to all forms of audio to continue growing and newer forms of audio to be more prevalent. It’s also reflecting the mood of the nation, which comes to the fore at times like these. Creative industries, by their very nature, require us to be, well, creative. The Future of Audio. Rak Patel: Not an audio advert but an audio campaign nonetheless, we have been so inspired and impressed by the Clap For Our Carers campaign which began on Thursday 26th March and is now running every Thursday across the country. In partnership with; Agenda. More broadly we expect there to be discovery of new forms of audio, from podcasts through to music streaming services, and people listening to a wider repertoire of stations across all audio platforms to continue. Overview Partners agenda speakers. The ad challenge will remain for some time for all commercial broadcasters – that is inevitable but we hope that the actions we are all taking will succeed in halting the development of the virus and we can begin to work out how the economy will recover. Check these 5 golden rules for your consideration. Radio and audio were regarded as […] Interesting fact, streaming of The Police’s “Don’t Stand So Close to Me” saw more than a 135% spike in streams in recent weeks—an important reminder to keep two meters of distance from anyone outside your household. Rak Patel: Here at Spotify, we have seen that as people around the world have increasingly moved inside over the past couple of weeks, music and podcast listening has changed in a number of ways. Only 58% of Brits will still be watching traditional TV in five years, says survey Radiocentre has followed suit and we have a new campaign, “Business as Usual” for precisely when it is not, in fact, business as usual. Launched as a new classical music station in March 2019, it has become the perfect oasis of calm amongst the noise of social media and constant news updates, showing that it’s not just about being entertained or informed, but also about impacting our moods. 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